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We’ve got you covered with our vegan & PETA-approved foundations in skin-loving formulas that masterfully diffuse the line between makeup & skin.
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Born This Way Soft Matte Foundation

Born This Way Soft Matte Foundation

 Honey  All
 Fair
 Light
 Medium
 Tan
 Deep
     
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 + more

Born This Way Soft Matte Foundation

Oil Controlling Formula + 24-Hour Wear

£38.00

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Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

 Warm Beige      
     
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 + more

Born This Way Undetectable Medium-To-Full Coverage Foundation

Flawless Natural Finish Foundation

£38.00

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Born This Way Super Coverage Concealer

 Light Beige  All
 Fair
 Light
 Medium
 Tan
 Deep
     
  +   - 
 + more

Born This Way Super Coverage Concealer

Flawless, Hydrating, Longwearing

£31.00 £20.00 / 10ml

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Shade Finder

Let's find your perfect foundation shade
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Celebrate National Lipstick Day with 25% off lip makeup

SAVE 25% ON LIP!*

Celebrate National Lipstick Day with 25% off lip makeup from our iconic plumping glosses to the viral Kissing Jelly Lip Oil-Gloss.

See It. Try It. Love It.

Find your perfect (shade) match virtually!

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FOUNDATION GUIDE

Born This Way Matte Finish Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

BORN THIS WAY
Soft Matte Foundation

BORN THIS WAY
Undetectable Medium-To-Full Coverage Foundation

FINISH:

Soft Matte

COVERAGE:

Medium - Full

BENEFITS:

24-Hour Longwear, Oil-Controlling, Waterproof

FINISH:

Undetectable Natural Finish

COVERAGE:

Medium - Full

BENEFITS:

Targets Skin Concerns Like Uneven Skin Tone & Hyperpigmentation

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