Born This Way Makeup Collection

BORN THIS WAY

An entire PETA-approved & vegan complexion collection infused with skin-loving ingredients. Our natural foundation, matte foundation & hydrating concealers perfect your complexion with flawless undetectable coverage.

Born This Way Ethereal Light Illuminating Smoothing Concealer

 Sugar  All
 Fair
 Light
 Medium
 Tan
 Deep
     
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Born This Way Ethereal Light Illuminating Smoothing Concealer

24-Hour Wear, Waterproof

£25.00 £18.75 £5.00 / 1ml

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Born This Way Flawless Coverage Natural Finish Foundation

 Light Beige  All
 Fair
 Light
 Medium
 Tan
 Deep
     
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 + more

Born This Way Flawless Coverage Natural Finish Foundation

Undetectable Oil-Free Formula

£36.00 £27.00 £11.33 / 10ml

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Born This Way 24-Hour Longwear Matte Foundation

 Golden Beige  All
 Fair
 Light
 Medium
 Tan
 Deep
     
  +   - 
 + more

Born This Way 24-Hour Longwear Matte Foundation

24-Hour Undetectable Super Longwear

£36.00 £27.00 £11.33 / 10ml

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Born This Way Super Coverage Concealer

 Light Beige  All
 Fair
 Light
 Medium
 Tan
 Deep
     
  +   - 
 + more

Born This Way Super Coverage Concealer

Flawless, Hydrating, Longwearing

£29.50 £22.13 £20.00 / 10ml

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Born This Way Ethereal Setting Powder

Born This Way Ethereal Setting Powder

Reduces Shine & Absorbs Oil

£29.00 £21.75 £17.06 / 10g

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Born This Way Sunset Stripped Eyeshadow Palette

Born This Way Sunset Stripped Eyeshadow Palette

Rich, Creamy & Highly-Pigmented

£48.00 £36.00 £40.00 / 10g

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Born This Way 'The Natural Nudes' Eyeshadow Palette

Born This Way 'The Natural Nudes' Eyeshadow Palette

Rich, Creamy & Highly-Pigmented

£48.00 £36.00 £40.00 / 10g

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makeup

COMPLEXION REGIMENS

Perfect Product Pairings

EXPLORE THE COLLECTION

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Ethereal Light Concealer

24-Hour Wear, Waterproof, Sweat & Humidity-Resistant, Non-Creasing, Delivers Immediate & All-Day Moisture!

Born This Way Ethereal Light Concealer

This buttery, serum-light concealer effortlessly glides on skin to camouflage and cover imperfections for 24 hours

Introducing Born This Way Matte

Feel confident in a longwearing, life-proof matte so undetectable, they’ll think you were Born This Way

Conceal, Contour, Highlight, and Retouch

With Global Beauty Director Elyse!

NATURAL FINISH FOUNDATION

Masterfully Diffuse The Line Between Makeup And Skin

ETHEREAL LIGHT CONCEALER

24-Hour Wear, Buttery, Serum-Light Concealer

sunset stripped eyeshadow palette

SUNSET STRIPPED PALETTE

Inspired By The Light Of Golden Hour In California

ethereal setting powder

ETHEREAL SETTING POWDER

Silky, Lightweight, Oil-Absorbing, & Blurring Powder

super coverage concealer

SUPER COVERAGE CONCEALER

Multi-Use Formula Perfecr For Concealing, Contouring & Highlighting

NATURAL NUDES PALETTE

Inspired By The Beauty & Diversity Of Skin Tones

MATTE FINISH FOUNDATION

Lightweight, Oil-Free, 24-Hour Matte Foundation

GET THE LOOK

Born This Way Matte Foundation

Discover the 24-hour flawless, shine-free finish of your dreams

STEP 1: Apply your shade of Born This Way Matte Foundation using fingers, brush or a sponge/blender. Use more or less based on desired coverage. (Try our Foundation Shade Finder!)

STEP 2: Highlight & brighten with Born This Way Super Coverage Concealer 1 or 2 shades lighter than your natural skin tone.

STEP 3: Apply sparingly under eyes, on forehead, nose, chin & jawline, then blend out with a brush, or use your fingers to gently blend under eyes.

STEP 4: If you choose, contour with Born This Way Super Coverage Concealer 3 shades deeper than your natural skin tone. Apply under cheekbones, under jawline, on chin, nose & forehead.

STEP 5: Set makeup by pressing Born This Way Ethereal Setting Powder evenly on skin with a powder brush or puff.

GET THE LOOK

Born This Way Sunset Stripped

Warm up with a palette full of sun-soaked, effortlessly glam shades

STEP 1: Using the Born This Way Sunset Stripped Eyeshadow Palette, apply Golden Hour in the crease & blend upward with a blender brush to create a warm base.

STEP 2: Apply shimmering Hey, Honey on eyelid with a small eyeshadow brush.

STEP 3: Press Chai Times in the outside corner of eye, blending softly upward & outward to diffuse the edges. If you choose, use Cocoa Glow to deepen the crease.

STEP 4: Use Better Than Sex Liquid Eyeliner to create a winged liner.

STEP 5: Use Killer Liner in Espresso on the waterline & lower lash line, then smoke it out with Chai Times by smudging into the lower lash line.

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CATEGORY

Show off your natural beauty with the Born This Way Collection from Too Faced. Featuring a wide range of shades inspired by the beauty of real skin tones, our Born This Way makeup brings out the best of your features. You don’t have to hide behind heavy coverage or deal with makeup that doesn’t compliment your skin when you use Born This Way. The collection allows your true beauty to shine through.

Fit for Your Skin

The natural beauty look is totally on trend, which is why there’s never been a better time to try Born This Way cosmetics from Too Faced. Our full coverage matte foundation makeup gives you flawless skin with coverage that’s lightweight and undetectable. With the Born This Way concealers, you can perfect your complexion with a natural finish or a luminous finish. Try our nude eyeshadow palettes with matte and shimmery shades for a subtle pop of colour. Just a few simple products can make you fall in love with your natural look.

Find Your Perfect Shade

Too Faced Born This Way foundation makeup comes in over 30 different shades to ensure a perfect fit for everyone. To make sure you get the right shade for your skin tone, use our foundation shade finder. It’s an easy tool to match up your skin with the right foundation for your needs. You’re just a few clicks away from starting your new makeup routine with the Born This Way Collection.

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