Foundation

We’ve got you covered with our vegan & PETA-approved foundations in skin-loving formulas that masterfully diffuse the line between makeup & skin.

5 Items Total

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Born This Way Undetectable Medium-To-Full Coverage Foundation, Warm Beige, 30ml

Born This Way Undetectable Medium-To-Full Coverage Foundation, Warm Beige, 30ml

 Vanilla      
     
  +   - 
 + more

Born This Way Undetectable Medium-To-Full Coverage Foundation

Flawless Natural Finish Foundation

£38.00 £28.50 £950.00 / 1L

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Born This Way Soft Matte Foundation, Chestnut, 30ml

Born This Way Soft Matte Foundation, Chestnut, 30ml

 Light Beige  All
 Fair
 Light
 Medium
 Tan
 Deep
     
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 + more

Born This Way Soft Matte Foundation

Oil Controlling Formula + 24-Hour Wear

£38.00 £28.50 £950.00 / 1L

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Primed & Peachy Hydrating Smoothing Face Primer, NET WT. 1.0 OZ. / 30.0 mL

Primed & Peachy Hydrating Smoothing Face Primer, NET WT. 1.0 OZ. / 30.0 mL

Primed & Peachy Hydrating Smoothing Face Primer

Hydrating Smoothing Face Primer

£27.00

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25% OFF BESTSELLERS

*Exclusions and T&Cs apply
*Offer Ends 10.11.2026.

Born This Way Super Glow Multi-Use Liquid Glow Enhancer, Opalescent, NET WT. 1.0 OZ. / 30.0 mL

Born This Way Super Glow Multi-Use Liquid Glow Enhancer, Opalescent, NET WT. 1.0 OZ. / 30.0 mL

 Opalescent      
     
  +   - 
 + more

Born This Way Super Glow

Multi-Use Liquid Glow Enhancer

£33.00

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Born This Way Super Coverage Multi-Use Concealer Flawless, Hydrating, Longwearing, Marshmallow, 13.5ml

 Nude  All
 Fair
 Light
 Medium
 Tan
 Deep
     
  +   - 
 + more

Born This Way Super Coverage Multi-Use Concealer

Flawless, Hydrating, Longwearing

£31.00 £23.25 £1722.22 / 1L

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COMPARE PRODUCTS

FOUNDATION GUIDE

Born This Way Matte Finish Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

BORN THIS WAY
Soft Matte Foundation

BORN THIS WAY
Undetectable Medium-To-Full Coverage Foundation

FINISH:

Soft Matte

COVERAGE:

Medium - Full

BENEFITS:

24-Hour Longwear, Oil-Controlling, Waterproof

FINISH:

Undetectable Natural Finish

COVERAGE:

Medium - Full

BENEFITS:

Targets Skin Concerns Like Uneven Skin Tone & Hyperpigmentation

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