Peta Approved
Passionate about our products & animals.
Cart
Cart
Christmas Gifts
CHRISTMAS GIFT GUIDE Explore Gifts Everyone Wants To Receive!
lip injection max plump duo set
Gifts & Sets Save With Limited-Edition Luxuries!
GIFT GUIDE
Under £30
Under £50
Gifts & Sets
Stocking Fillers
Bestsellers
Appley Collection
Shop By Scent
Shop All Gifts
OUR SERVICES
Live Beauty Chat
Virtual Try-On
Special Offers
Christmas Gift Guide
Shop By Scent
Get The Look
Lip Pairings
Trending
Bestsellers
BTS mascara with wand and pink background
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
born this way collection
Born This Way Foundation Natural-Looking And Undetectable Coverage
lip injection max plump range
Lip Injection
Maximum Plump Gloss Extra Strength Instant & Long-term Lip Plumper
Shop all bestsellers
All Bestsellers Mascara, Foundation, Lip Plumper & More
New
YOU'RE A GEM Limited-Edition 3-Piece Luxury Eye Set
PILLOW BALM DUO Limited- Edition Two-Piece Pillow Balm Set
JEWEL CRUSH Limited Edition Elegant Blush & Highlighter Set
JUST DROPPED
Limited Edition Christmas
Limited Edition Gift Sets
Appley In Love Collection
Christmas Gift Guide
Soft Matte Foundation
Soft Blur Setting Powder
Disco Crush Eyeshadow + Face Sparkle
Shop All New
Face
virtual try on before and after image
VIRTUAL TRY-ON Find Your Perfect Makeup Matches With Our Virtual Tool
Makeup
Foundation
Concealer
Powder
Bronzer & Contour
Blusher
Highlighter
Setting Spray
Accessories
Shop All Makeup
Skincare
Primers
Serums & Moisturisers
Shop All Skincare
By Collection
Born This Way
Chocolate Soleil
Hangover Skincare
Better Than Chocolate
Insurance Collection
Vegan Friendly
Travel Size
MORE FUN...
Foundation Shade Finder
Complexion Regimens
No-Makeup Look
Glowy Skin
Foundation Guide
Concealer Guide
Setting Spray Guide
Eyes
Disco Crush glitter eyeshadow
DISCO CRUSH EYESHADOW Multi-Dimensional Eye + Face Sparkle
That Demands Attention.
By Category
Mascara
Eyeliner
Eyeshadow
Brows
Shop All Eyes
By Collection
Better Than Sex
Better Than Chocolate
Insurance Collection
Brow Collection
Vegan Friendly
Travel Size
MORE FUN...
Get The Look
Mascara Guide
Brow Guide
Lips
charmed life lip gloss and key chain
CHARMED LIFE SET Limited- Edition Lip Injection Max Gloss + Key Chain
By Category
Lip Plumper
Lip Gloss
Lipstick
Lip Liner
Lip Balm
Shop All Lips
BY COLLECTION
Lip Injection
Kissing Jelly
Lady Bold
Vegan Friendly
Travel Size
More Fun...
#BerryKiss
Chocolate Raspberry Lips
Lip Pairings
Lip Plumper Guide
Lipstick Guide
Lip Balm Guide
Travel Size
Services
virtual try on before and after
VIRTUAL TRY-ON See It. Try It. Love It.
natural and matte foundation
FOUNDATION SHADE FINDER Complete the Quiz To Get Your Shade Match!
COMPARISON GUIDES
Foundations
Concealers
Mascaras
Brows
Lip Plumpers
Lip Liners
Lipsticks
MORE FUN...
In-Store Services
In-Store Events
Foundation Shade Finder
Virtual Try-On
Get The Look
Trends
AS SEEN ON SOCIAL Get Ready With Us! Learn The Hottest Trends & Looks
espresso makeup trend
Espresso Makeup Trending Autumn Makeup Look - Inspired By Rich Tones
clo9ud skin makeup
Cloud Skin Makeup Achieve A Flawless, Soft-Focus Look With The Cloud Skin Trend!
MORE FUN
#EspressoMakeup
Coquette Witch
Emerald Witch
#CloudSkin
#Appletini
#BerryKiss
Chocolate Raspberry Lips
The Wedding Shop
Get The Look
Offers
UNiDAYS Claim Your Student Discount With UNiDAYS and GRADLiFE!
OFFERS
Special Offers
UNiDAYS
Christmas Gifts
CHRISTMAS GIFT GUIDE Explore Gifts Everyone Wants To Receive!
lip injection max plump duo set
Gifts & Sets Save With Limited-Edition Luxuries!
GIFT GUIDE
Under £30
Under £50
Gifts & Sets
Stocking Fillers
Bestsellers
Appley Collection
Shop By Scent
Shop All Gifts
OUR SERVICES
Live Beauty Chat
Virtual Try-On
Special Offers
Christmas Gift Guide
Shop By Scent
Get The Look
Lip Pairings
Trending
Bestsellers
BTS mascara with wand and pink background
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
born this way collection
Born This Way Foundation Natural-Looking And Undetectable Coverage
lip injection max plump range
Lip Injection
Maximum Plump Gloss Extra Strength Instant & Long-term Lip Plumper
Shop all bestsellers
All Bestsellers Mascara, Foundation, Lip Plumper & More
New
YOU'RE A GEM Limited-Edition 3-Piece Luxury Eye Set
PILLOW BALM DUO Limited- Edition Two-Piece Pillow Balm Set
JEWEL CRUSH Limited Edition Elegant Blush & Highlighter Set
JUST DROPPED
Limited Edition Christmas
Limited Edition Gift Sets
Appley In Love Collection
Christmas Gift Guide
Soft Matte Foundation
Soft Blur Setting Powder
Disco Crush Eyeshadow + Face Sparkle
Shop All New
Face
virtual try on before and after image
VIRTUAL TRY-ON Find Your Perfect Makeup Matches With Our Virtual Tool
Makeup
Foundation
Concealer
Powder
Bronzer & Contour
Blusher
Highlighter
Setting Spray
Accessories
Shop All Makeup
Skincare
Primers
Serums & Moisturisers
Shop All Skincare
By Collection
Born This Way
Chocolate Soleil
Hangover Skincare
Better Than Chocolate
Insurance Collection
Vegan Friendly
Travel Size
MORE FUN...
Foundation Shade Finder
Complexion Regimens
No-Makeup Look
Glowy Skin
Foundation Guide
Concealer Guide
Setting Spray Guide
Eyes
Disco Crush glitter eyeshadow
DISCO CRUSH EYESHADOW Multi-Dimensional Eye + Face Sparkle
That Demands Attention.
By Category
Mascara
Eyeliner
Eyeshadow
Brows
Shop All Eyes
By Collection
Better Than Sex
Better Than Chocolate
Insurance Collection
Brow Collection
Vegan Friendly
Travel Size
MORE FUN...
Get The Look
Mascara Guide
Brow Guide
Lips
charmed life lip gloss and key chain
CHARMED LIFE SET Limited- Edition Lip Injection Max Gloss + Key Chain
By Category
Lip Plumper
Lip Gloss
Lipstick
Lip Liner
Lip Balm
Shop All Lips
BY COLLECTION
Lip Injection
Kissing Jelly
Lady Bold
Vegan Friendly
Travel Size
More Fun...
#BerryKiss
Chocolate Raspberry Lips
Lip Pairings
Lip Plumper Guide
Lipstick Guide
Lip Balm Guide
Travel Size
Services
virtual try on before and after
VIRTUAL TRY-ON See It. Try It. Love It.
natural and matte foundation
FOUNDATION SHADE FINDER Complete the Quiz To Get Your Shade Match!
COMPARISON GUIDES
Foundations
Concealers
Mascaras
Brows
Lip Plumpers
Lip Liners
Lipsticks
MORE FUN...
In-Store Services
In-Store Events
Foundation Shade Finder
Virtual Try-On
Get The Look
Trends
AS SEEN ON SOCIAL Get Ready With Us! Learn The Hottest Trends & Looks
espresso makeup trend
Espresso Makeup Trending Autumn Makeup Look - Inspired By Rich Tones
clo9ud skin makeup
Cloud Skin Makeup Achieve A Flawless, Soft-Focus Look With The Cloud Skin Trend!
MORE FUN
#EspressoMakeup
Coquette Witch
Emerald Witch
#CloudSkin
#Appletini
#BerryKiss
Chocolate Raspberry Lips
The Wedding Shop
Get The Look
Offers
UNiDAYS Claim Your Student Discount With UNiDAYS and GRADLiFE!
OFFERS
Special Offers
UNiDAYS
> LOGOUT
United Kingdom

MASCARA

Vegan, PETA-approved mascaras are the best mascaras! Experience shocking volume & dramatic length with our award-winning formulas
FIND YOURS

NEW
TRY IT ON
Naturally Better Than Sex Mascara Naturally Better Than Sex Mascara
Naturally Better Than Sex Mascara
Naturally-Derived, Volumise, Lengthen & Curl
£29.00
Add to Bag
Shop Now
Better Than Sex Mascara Better Than Sex Mascara
Black
+ -
+ more
Better Than Sex Mascara
Dramatically Fuller, Longer Lashes
£28.00 £3.13 / 10ml
Add to Bag
Shop Now
Better Than Sex Waterproof Mascara Better Than Sex Waterproof Mascara
Better Than Sex Waterproof Mascara
Longer, Thicker Lashes + Waterproof
£28.00 £3.13 / 1ml
Add to Bag
Shop Now
Better Than Sex Mascara Better Than Sex Mascara
Chocolate
+ -
+ more
Better Than Sex Mascara
Dramatically Fuller, Longer Lashes
£28.00 £3.13 / 10ml
Add to Bag
Shop Now

Kiss and Tell

FREE GIFT


Enjoy a free Lip Injection Extreme Lip Shaper in shade Cinnamon Swell with £45 spend T&Cs apply.

SHOP BESTSELLERS

TRY IT ON
Better Than Sex Foreplay Mascara Primer Better Than Sex Foreplay Mascara Primer
Better Than Sex Foreplay Mascara Primer
24-Hour Nourishing Mascara Primer
£27.00 £3.38 / 1ml
Add to Bag
Shop Now
NEW
Better Than Sex Doll Lashes Mascara
Better Than Sex Doll Lashes Mascara
Extreme Curling & Lengthening Mascara
£29.00
Add to Bag
Shop Now
SO EXTRA
TRY IT ON
Damn Girl! 24-Hour Mascara Damn Girl! 24-Hour Mascara
Damn Girl! 24-Hour Mascara
Intensifies, Lifts & Locks in Curl
£28.00 £19.23 / 10ml
Add to Bag
Shop Now
NEW
TRY IT ON
Travel Size Naturally Better Than Sex Mascara Travel Size Naturally Better Than Sex Mascara
Travel Size Naturally Better Than Sex Mascara
Naturally-Derived, Volumize, Lengthen & Curl
£16.00
Add to Bag
Shop Now
BESTSELLER
TRAVEL MUST-HAVE!
TRY IT ON
Travel Size Better Than Sex Mascara Travel Size Better Than Sex Mascara
Travel Size Better Than Sex Mascara
Dramatically Fuller, Longer Lashes
£16.00 £2.71 / 1g
Add to Bag
Shop Now
BESTSELLER
TRAVEL MUST-HAVE!
TRY IT ON
Travel Size Better Than Sex Waterproof Mascara Travel Size Better Than Sex Waterproof Mascara
Travel Size Better Than Sex Waterproof Mascara
Longer, Thicker Lashes + Waterproof
£16.00 £2.71 / 1g
Add to Bag
Shop Now
you're a gem collection

NEW!

YOU'RE A GEM

Luxurious gemstone & jewellery-inspired Christmas collection

SHOP NOW
TRY IT ON
Travel Size Better Than Sex Foreplay Mascara Primer Travel Size Better Than Sex Foreplay Mascara Primer
Travel Size Better Than Sex Foreplay Mascara Primer
24-Hour Nourishing Mascara Primer
£16.00 £3.75 / 1ml
Add to Bag
Shop Now
TRAVEL MUST-HAVE!
SO EXTRA
OUT OF STOCK
TRY IT ON
Travel Size Damn Girl! 24-Hour Mascara Travel Size Damn Girl! 24-Hour Mascara
Travel Size Damn Girl! 24-Hour Mascara
Intensifies, Lifts & Locks in Curl
£16.00 £2.17 / 1ml
Add to Bag
Shop Now
COMPARE PRODUCTS

MASCARA GUIDE

Better Than Sex Mascara
Better Than Sex Waterproof Mascara
naturally better than sex mascara
Doll Lash Mascara

BETTER THAN SEX
Mascara

BETTER THAN SEX
Waterproof Mascara

BETTER THAN SEX
Naturally Mascara

BETTER THAN SEX
Doll Lash Mascara

BRUSH SHAPE:

Hourglass

COLOUR:

Black & Brown

BENEFITS:

Thickens, Lengthens & Curls

 

SHOP NOW

BRUSH SHAPE:

Hourglass

COLOUR:

Black

BENEFITS:

Waterproof, Thickens, Lengthens, Curls

 

SHOP NOW

BRUSH SHAPE:

Hourglass

COLOUR:

Black

BENEFITS:

98% Naturally-Derived Formula*

 

SHOP NOW

BRUSH SHAPE:

Crescent Moon-Shaped Brush

COLOUR:

Black

BENEFITS:

Extreme Curling & Lengthening

 

SHOP NOW
better than sex mascaras

BETTER THAN SEX

MASCARA

Create lashes that are full, defined, and stretched to unbelievable lengths for intense, oversized, multidimensional lashes.

CHOOSE YOUR SHADE

BETTER THAN SEX

NATURALLY MASCARA

Our new voluptuous volume mascara delivers
100% sexy lashes with a 98% naturally-derived formula.*

ADD TO BAG

*Per ISO 16128 Standard from plant sources, non-petroleum mineral sources, and/or water.

foreplay mascara primer

BETTER THAN SEX

FOREPLAY
MASCARA PRIMER

Our nourishing primer thickens, lengthens &
lifts lashes + delivers 24-hour mascara wear.

ADD TO BAG
waterproof mascara

BETTER THAN SEX

WATERPROOF MASCARA

Our iconic fan-fave waterproof formula thickens,
lengthens & curls lashes with mind-blowing results.

ADD TO BAG
eyeliner

BETTER THAN SEX

LIQUID EYELINER

Waterproof wear and sharp, fluid,
smudge-proof lines, every time.

CHOOSE YOUR SHADE
EXPLORE THE COLLECTION

WATCH NOW

NATURALLY BETTER THAN SEX MASCARA

Intense black formula with Bamboo Fibers and a Goji Berry Blend

Mind-Blowing Mascara Primer

NEW Better Than Sex Foreplay Mascara Primer: Nourishing formula thickens, lengthens & lifts lashes for 24 hours!

NEW Foreplay Mascara Primer

Try These Pro Tips for Using NEW Better Than Sex Foreplay Mascara Primer

Just Went Chocolate

Experience eye-enhancing, cocoa-inspired color that will transform your look!

Chocolate Mascara

Transform Your Look!

Chocolate Liquid Liner

Easy Glide Waterproof Liquid Eyeliner

BETTER THAN SEX MASCARA

Formula that thickens, lengthens, and curls after just one coat

Better Than Sex Eyeliner x Killer Liner

Featuring Better Than Sex Mascara

SHOP BY
CATEGORY
BESTSELLERS
BESTSELLERS
FOUNDATION
FOUNDATION
MASCARA
MASCARA
LIPS
LIPS
ACCESSORIES
ACCESSORIES
TOP