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BTS mascara with wand and pink background
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
born this way collection
Born This Way Foundation Natural-Looking And Undetectable Coverage
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Maximum Plump Gloss Extra Strength Instant & Long-term Lip Plumper
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Kissing Jelly Lip Oil Gloss Get Your Hands on Three NEW Shades!
lip injection extreme plumping clicks
PLUMPING CLICKS Instant Colour, Instant Shine, Instant PLUMP!
Born This Way Super Coverage Concealer Your fave concealer just went MINI!
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Bestsellers
BTS mascara with wand and pink background
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
born this way collection
Born This Way Foundation Natural-Looking And Undetectable Coverage
lip injection max plump range
Lip Injection
Maximum Plump Gloss Extra Strength Instant & Long-term Lip Plumper
Shop all bestsellers
All Bestsellers Mascara, Foundation, Lip Plumper & More
New
Kissing Jelly Lip Oil Gloss Get Your Hands on Three NEW Shades!
lip injection extreme plumping clicks
PLUMPING CLICKS Instant Colour, Instant Shine, Instant PLUMP!
Born This Way Super Coverage Concealer Your fave concealer just went MINI!
JUST DROPPED
Lip Injection Plumping Clicks
Bronzing Stick - NEW SHADES!
Kissing Jelly - NEW SHADES!
Cloud Crush Blush - NEW SHADES!
Pillow Balm - NEW LOOK!
Travel-Size Super Coverage Concealer
Soft Matte Foundation
Shop All New
Face
virtual try on before and after image
VIRTUAL TRY-ON Find Your Perfect Makeup Matches With Our Virtual Tool
Makeup
Foundation
Concealer
Powder
Bronzer & Contour
Blusher
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Disco Crush glitter eyeshadow
DISCO CRUSH EYESHADOW Multi-Dimensional Eye + Face Sparkle
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Pillow Balm Hydrating Lip Treatment Experience the same incredible formula you love in a stunning new package!
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Lip Balm
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Lip Injection
Kissing Jelly
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Vegan Friendly
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#BerryKiss
Chocolate Raspberry Lips
Lip Pairings
Lip Plumper Guide
Lipstick Guide
Lip Balm Guide
Travel Size
Services
virtual try on before and after
VIRTUAL TRY-ON See It. Try It. Love It.
get the look model face
GET THE LOOK Learn Our Best Tips & Tricks From The Pros!
COMPARISON GUIDES
Foundations
Concealers
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Shop By Scent
Trends
AS SEEN ON SOCIAL Get Ready With Us! Learn The Hottest Trends & Looks
cherry lips trend
Cherry Lips Trend Say hello to juicy, plumped, and oh-so-sweet cherry-coded lips!
blonzing makeup
Pink Sugar Rush Makeup Achieve the look that is all over socials!
MORE FUN
Cherry Lips Trend
Pink Sugar Rush Makeup
Mocha Mousse Lips
Chocolate Makeup
#Blonzing
#FrostedMakeup
#CloudSkin
The Wedding Shop
Get The Look
Offers
UNiDAYS Claim Your Student Discount With UNiDAYS and GRADLiFE!
FREE SHIPPING With £30+ Orders!
OFFERS
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UNiDAYS
Klarna
Clearpay
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MASCARA

Vegan, PETA-approved mascaras are the best mascaras! Experience shocking volume & dramatic length with our award-winning formulas
FIND YOURS

Better Than Sex Mascara Better Than Sex Mascara
Black
+ -
+ more
Better Than Sex Mascara
Dramatically Fuller, Longer Lashes
£28.00 £3.13 / 10ml
Add to Bag
Shop Now
Better Than Sex Waterproof Mascara Better Than Sex Waterproof Mascara
Better Than Sex Waterproof Mascara
Longer, Thicker Lashes + Waterproof
£28.00 £3.13 / 1ml
Add to Bag
Shop Now
TRY IT ON
Naturally Better Than Sex Mascara Naturally Better Than Sex Mascara
Naturally Better Than Sex Mascara
Naturally-Derived, Volumise, Lengthen & Curl
£29.00
Add to Bag
Shop Now
Lip Injection

Free Mini Foreplay Primer

when you buy any full-size mascara!

SHOP NOW

pink bag sale

UP TO 40% OFF!

Run, don't walk and save BIG on selected must-have beauty!

T&Cs apply.

SHOP SALE

Better Than Sex Mascara Better Than Sex Mascara
Chocolate
+ -
+ more
Better Than Sex Mascara
Dramatically Fuller, Longer Lashes
£28.00 £3.13 / 10ml
Add to Bag
Shop Now
TRY IT ON
Better Than Sex Foreplay Mascara Primer Better Than Sex Foreplay Mascara Primer
Better Than Sex Foreplay Mascara Primer
24-Hour Nourishing Mascara Primer
£27.00 £3.38 / 1ml
Add to Bag
Shop Now
TRY IT ON
Better Than Sex Doll Lashes Mascara
Better Than Sex Doll Lashes Mascara
Extreme Curling & Lengthening Mascara
£29.00
Add to Bag
Shop Now
SO EXTRA
TRY IT ON
Damn Girl! 24-Hour Mascara Damn Girl! 24-Hour Mascara
Damn Girl! 24-Hour Mascara
Intensifies, Lifts & Locks in Curl
£28.00 £19.23 / 10ml
Add to Bag
Shop Now
TRY IT ON
Travel Size Naturally Better Than Sex Mascara Travel Size Naturally Better Than Sex Mascara
Travel Size Naturally Better Than Sex Mascara
Naturally-Derived, Volumize, Lengthen & Curl
£16.00
Add to Bag
Shop Now
BESTSELLER
TRAVEL MUST-HAVE!
TRY IT ON
Travel Size Better Than Sex Mascara Travel Size Better Than Sex Mascara
Travel Size Better Than Sex Mascara
Dramatically Fuller, Longer Lashes
£16.00 £2.71 / 1g
Add to Bag
Shop Now
TRY IT ON
Travel Size Better Than Sex Waterproof Mascara Travel Size Better Than Sex Waterproof Mascara
Travel Size Better Than Sex Waterproof Mascara
Longer, Thicker Lashes + Waterproof
£16.00 £2.71 / 1g
Add to Bag
Shop Now
TRY IT ON
Travel Size Better Than Sex Foreplay Mascara Primer Travel Size Better Than Sex Foreplay Mascara Primer
Travel Size Better Than Sex Foreplay Mascara Primer
24-Hour Nourishing Mascara Primer
£16.00 £3.75 / 1ml
Add to Bag
Shop Now
COMPARE PRODUCTS

MASCARA GUIDE

Better Than Sex Mascara
Better Than Sex Waterproof Mascara
Damn Girl! Mascara

BETTER THAN SEX
Naturally Mascara

BETTER THAN SEX
Mascara

BETTER THAN SEX
Waterproof Mascara

DAMN GIRL!
Mascara

BRUSH SHAPE:

Hourglass

COLOUR:

Black

BENEFITS:

98% Naturally-Derived Formula*

SHOP NOW

*Per ISO 16128 Standard from plant sources, non-petroleum mineral sources, and/or water.

BRUSH SHAPE:

Hourglass

COLOUR:

Black & Brown

BENEFITS:

Thickens, Lengthens & Curls

SHOP NOW

BRUSH SHAPE:

Hourglass

COLOUR:

Black

BENEFITS:

Waterproof, Thickens, Lengthens, Curls

SHOP NOW

BRUSH SHAPE:

Exclusive Infinity

COLOUR:

Black

BENEFITS:

Volumises, Lifts & Curls

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better than sex mascaras

BETTER THAN SEX

MASCARA

Create lashes that are full, defined, and stretched to unbelievable lengths for intense, oversized, multidimensional lashes.

CHOOSE YOUR SHADE

BETTER THAN SEX

NATURALLY MASCARA

Our new voluptuous volume mascara delivers
100% sexy lashes with a 98% naturally-derived formula.*

ADD TO BAG

*Per ISO 16128 Standard from plant sources, non-petroleum mineral sources, and/or water.

foreplay mascara primer

BETTER THAN SEX

FOREPLAY
MASCARA PRIMER

Our nourishing primer thickens, lengthens &
lifts lashes + delivers 24-hour mascara wear.

ADD TO BAG
waterproof mascara

BETTER THAN SEX

WATERPROOF MASCARA

Our iconic fan-fave waterproof formula thickens,
lengthens & curls lashes with mind-blowing results.

ADD TO BAG
eyeliner

BETTER THAN SEX

LIQUID EYELINER

Waterproof wear and sharp, fluid,
smudge-proof lines, every time.

CHOOSE YOUR SHADE
WATCH NOW

NATURALLY BETTER THAN SEX MASCARA

Intense black formula with Bamboo Fibers and a Goji Berry Blend

Mind-Blowing Mascara Primer

NEW Better Than Sex Foreplay Mascara Primer: Nourishing formula thickens, lengthens & lifts lashes for 24 hours!

NEW Foreplay Mascara Primer

Try These Pro Tips for Using NEW Better Than Sex Foreplay Mascara Primer

BETTER THAN SEX MASCARA

Formula that thickens, lengthens, and curls after just one coat

Better Than Sex Eyeliner x Killer Liner

Featuring Better Than Sex Mascara

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