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97% said this mascara creates a false lash effect*
100% saw dramatic volume*
100% saw longer lashes*
93% saw base-to-tip curl*
A mascara so amazing, it’s Better Than Sex!
This formula creates lashes that are full, defined, and stretched to unbelievable lengths while our hourglass-shaped brush separates, coats, and curls each lash to voluptuous perfection for the most luscious, dramatic, and volumised lashes possible.
Created during a quest to find the holy grail of mascara, Better Than Sex provides extreme volume and a more dramatic look with each coat. The hourglass-shaped brush unlocks the formula to create the perfect mascara that volumises, lifts and coats both tops and bottoms of every little lash with no lash left behind.
*30 women consumer study after 3 coats
**Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Makeup Product Sales, 12 months ending November 2022. Refers to DEEP BLACK shade only.
STEP 1: Apply the first coat from the root of the lash to the tips.
STEP 2: Wiggle the wand between the lashes for a richer deposit of mascara to thicken.
STEP 1: Apply to lower lashes first to prevent wet mascara from transferring to top lid.
STEP 2: Start at the base your lashes for a great curl and solid foundation. Wiggle and roll through the lashes to achieve intense volume.
STEP 3: Tip the lashes back to get the most length and lock in the curl.
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients