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We’ve got you covered with our vegan & PETA-approved foundations in skin-loving formulas that masterfully diffuse the line between makeup & skin.
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Born This Way Soft Matte Foundation

Born This Way Soft Matte Foundation

 Honey  All
 Fair
 Light
 Medium
 Tan
 Deep
     
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 + more

Born This Way Soft Matte Foundation

Oil Controlling Formula + 24-Hour Wear

£38.00

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Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

 Mocha      
     
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Born This Way Undetectable Medium-To-Full Coverage Foundation

Flawless Natural Finish Foundation

£38.00

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Born This Way Super Coverage Concealer

 Light Beige  All
 Fair
 Light
 Medium
 Tan
 Deep
     
  +   - 
 + more

Born This Way Super Coverage Concealer

Flawless, Hydrating, Longwearing

£31.00 £20.00 / 10ml

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FREE SOS PARTY KIT

Spend £40+ and receive a travel-size Lip Injection, Better than Sex Mascara, plus a Heart Mirror.

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FOUNDATION GUIDE

Born This Way Matte Finish Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

BORN THIS WAY
Soft Matte Foundation

BORN THIS WAY
Undetectable Medium-To-Full Coverage Foundation

FINISH:

Soft Matte

COVERAGE:

Medium - Full

BENEFITS:

24-Hour Longwear, Oil-Controlling, Waterproof

FINISH:

Undetectable Natural Finish

COVERAGE:

Medium - Full

BENEFITS:

Targets Skin Concerns Like Uneven Skin Tone & Hyperpigmentation

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