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BTS mascara with wand and pink background
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
born this way collection
Born This Way Foundation Natural-Looking And Undetectable Coverage
lip injection max plump range
Lip Injection
Maximum Plump Gloss Extra Strength Instant & Long-term Lip Plumper
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LOVE FLUSH BLUSH Our New, Hydrating Liquid Blush!
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BORN THIS WAY
SUPER GLOW A Glowing Fusion of Skincare + Illumination
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Love Flush Blush
Lip Injection Cooling Lip Gloss
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Better Than Sex Burgundy
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Metallic Makeup Discover all you need to steal the show this party season.
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Clean Girl Makeup Learn how to get the clean girl aesthetic.
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YOUR LASH GOALS, UNLOCKED Spend £50+ and unlock a FREE mascara minis set worth £48.
UNiDAYS Claim Your Student Discount With UNiDAYS and GRADLiFE!
FREE SHIPPING With £30+ Orders!
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Bestsellers
BTS mascara with wand and pink background
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
born this way collection
Born This Way Foundation Natural-Looking And Undetectable Coverage
lip injection max plump range
Lip Injection
Maximum Plump Gloss Extra Strength Instant & Long-term Lip Plumper
Shop all bestsellers
All Bestsellers Mascara, Foundation, Lip Plumper & More
New
LOVE FLUSH BLUSH Our New, Hydrating Liquid Blush!
SHOP NOW
LIP INJECTION
LIP GLOSS Gentle Cooling, Smoother Lips & A Pretty Plump
SHOP NOW
BORN THIS WAY
SUPER GLOW A Glowing Fusion of Skincare + Illumination
SHOP NOW
JUST DROPPED
Love Flush Blush
Lip Injection Cooling Lip Gloss
Born This Way Super Glow
Better Than Sex Burgundy
Shop New Arrivals
Face
virtual try on before and after image
VIRTUAL TRY-ON Find Your Perfect Makeup Matches With Our Virtual Tool
Makeup
Foundation
Concealer
Powder
Bronzer & Contour
Blusher
Highlighter
Setting Spray
Shop All Makeup
Skincare
Primers
Serums & Moisturisers
Shop All Skincare
By Collection
Born This Way
Chocolate Soleil
Hangover Skincare
Insurance Collection
Vegan Friendly
Travel Size
MORE FUN...
Foundation Shade Finder
Complexion Regimens
No-Makeup Look
Glowy Skin
Foundation Guide
Concealer Guide
Setting Spray Guide
Eyes
Disco Crush glitter eyeshadow
DISCO CRUSH EYESHADOW Multi-Dimensional Eye + Face Sparkle
That Demands Attention.
By Category
Mascara
Eyeliner
Eyeshadow
Brows
Shop All Eyes
By Collection
Better Than Sex
Insurance Collection
Vegan Friendly
Travel Size
MORE FUN...
Get The Look
Mascara Guide
Brow Guide
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By Category
Lip Plumper
Lip Gloss
Lipstick
Lip Liner
Lip Balm
Shop All Lips
BY COLLECTION
Lip Injection
Kissing Jelly
Lady Bold
Vegan Friendly
Travel Size
More Fun...
#BerryKiss
Chocolate Raspberry Lips
Lip Pairings
Lip Plumper Guide
Lipstick Guide
Lip Balm Guide
Services
virtual try on before and after
VIRTUAL TRY-ON See It. Try It. Love It.
get the look model face
GET THE LOOK Learn Our Best Tips & Tricks From The Pros!
COMPARISON GUIDES
Foundations
Concealers
Mascaras
Brows
Lip Plumpers
Lip Liners
Lipsticks
MORE FUN...
In-Store Services
In-Store Events
Foundation Shade Finder
Virtual Try-On
Live Chat
Get The Look
Shop By Scent
Trends
AS SEEN ON SOCIAL Get Ready With Us! Learn The Hottest Trends & Looks.
Metallic Makeup Trend
Metallic Makeup Discover all you need to steal the show this party season.
Clean Girl Makeup Trend
Clean Girl Makeup Learn how to get the clean girl aesthetic.
MORE FUN
Orange Makeup Trend
Tubing Mascara Trend
Cherry Lips Trend
Pink Sugar Rush Makeup
Mocha Mousse Lips
Chocolate Makeup
#Blonzing
#FrostedMakeup
#CloudSkin
The Wedding Shop
Get The Look
Offers
YOUR LASH GOALS, UNLOCKED Spend £50+ and unlock a FREE mascara minis set worth £48.
UNiDAYS Claim Your Student Discount With UNiDAYS and GRADLiFE!
FREE SHIPPING With £30+ Orders!
OFFERS
Special Offers
UNiDAYS
Klarna
Clearpay
Key Worker & NHS Discount
Youth Discount
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Mascara

Vegan, PETA-approved mascaras are the best mascaras! Experience shocking volume & dramatic length with our award-winning formulas
FIND YOURS

Better Than Sex Mascara Better Than Sex Mascara
Black
+ -
+ more
Better Than Sex Mascara
New Shade: Burgundy
£28.00 £3.13 / 10ml
Add to Bag
Shop Now
OUT OF STOCK
Better Than Sex Waterproof Mascara Better Than Sex Waterproof Mascara
Better Than Sex Waterproof Mascara
Longer, Thicker Lashes + Waterproof
£28.00 £3.13 / 1ml
Add to Bag
Shop Now
NEW
COMING SOON
TRY IT ON
Ribbon Wrapped Lash Mascara
Ribbon Wrapped Lash Mascara
£28.00
Add to Bag
Shop Now
NEW
TRY IT ON
Travel Size Ribbon Wrapped Lash Mascara
Travel Size Ribbon Wrapped Lash Mascara
£16.00
Add to Bag
Shop Now
TRY IT ON
Naturally Better Than Sex Mascara Naturally Better Than Sex Mascara
Naturally Better Than Sex Mascara
Naturally-Derived, Volumise, Lengthen & Curl
£29.00
Add to Bag
Shop Now
Better Than Sex Mascara Better Than Sex Mascara
Chocolate
+ -
+ more
Better Than Sex Mascara
New Shade: Burgundy
£28.00 £3.13 / 10ml
Add to Bag
Shop Now
SOLD OUT
TRY IT ON
Better Than Sex Foreplay Mascara Primer Better Than Sex Foreplay Mascara Primer
Better Than Sex Foreplay Mascara Primer
24-Hour Nourishing Mascara Primer
£27.00 £3.38 / 1ml
Add to Bag
Shop Now
TRY IT ON
Travel Size Naturally Better Than Sex Mascara Travel Size Naturally Better Than Sex Mascara
Travel Size Naturally Better Than Sex Mascara
Naturally-Derived, Volumize, Lengthen & Curl
£16.00
Add to Bag
Shop Now
BESTSELLER
TRAVEL MUST-HAVE!
OUT OF STOCK
TRY IT ON
Travel Size Better Than Sex Mascara Travel Size Better Than Sex Mascara
Travel Size Better Than Sex Mascara
Dramatically Fuller, Longer Lashes
£16.00 £2.71 / 1g
Add to Bag
Shop Now
TRY IT ON
Travel Size Better Than Sex Waterproof Mascara Travel Size Better Than Sex Waterproof Mascara
Travel Size Better Than Sex Waterproof Mascara
Longer, Thicker Lashes + Waterproof
£16.00 £2.71 / 1g
Add to Bag
Shop Now
TRY IT ON
Travel Size Better Than Sex Foreplay Mascara Primer Travel Size Better Than Sex Foreplay Mascara Primer
Travel Size Better Than Sex Foreplay Mascara Primer
24-Hour Nourishing Mascara Primer
£16.00 £3.75 / 1ml
Add to Bag
Shop Now
COMPARE PRODUCTS

MASCARA GUIDE

Ribbon Wrapped Lash Mascara
Better Than Sex Mascara
Better Than Sex Waterproof Mascara

RIBBON WRAPPED LASH
Mascara

BETTER THAN SEX
Mascara

BETTER THAN SEX
Waterproof Mascara

BETTER THAN SEX
Naturally Mascara

BRUSH SHAPE:

Lash Extension™ Brush

COLOUR:

Black

BENEFITS:

24 Hour Extreme Length & Lash Seperation

SHOP NOW

BRUSH SHAPE:

Hourglass

COLOUR:

Black, Brown & Burgundy

BENEFITS:

Thickens, Lengthens & Curls

SHOP NOW

BRUSH SHAPE:

Hourglass

COLOUR:

Black

BENEFITS:

Waterproof, Thickens, Lengthens, Curls

SHOP NOW

BRUSH SHAPE:

Hourglass

COLOUR:

Black

BENEFITS:

98% Naturally-Derived Formula*

SHOP NOW

*Per ISO 16128 Standard from plant sources, non-petroleum mineral sources, and/or water.

better than sex mascaras

BETTER THAN SEX

MASCARA

Create lashes that are full, defined, and stretched to unbelievable lengths for intense, oversized, multidimensional lashes.

CHOOSE YOUR SHADE

BETTER THAN SEX

NATURALLY MASCARA

Our new voluptuous volume mascara delivers
100% sexy lashes with a 98% naturally-derived formula.*

ADD TO BAG

*Per ISO 16128 Standard from plant sources, non-petroleum mineral sources, and/or water.

foreplay mascara primer

BETTER THAN SEX

FOREPLAY
MASCARA PRIMER

Our nourishing primer thickens, lengthens &
lifts lashes + delivers 24-hour mascara wear.

ADD TO BAG
waterproof mascara

BETTER THAN SEX

WATERPROOF MASCARA

Our iconic fan-fave waterproof formula thickens,
lengthens & curls lashes with mind-blowing results.

ADD TO BAG
eyeliner

BETTER THAN SEX

LIQUID EYELINER

Waterproof wear and sharp, fluid,
smudge-proof lines, every time.

CHOOSE YOUR SHADE
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