Makeup

Looking for the best beginner makeup to get you started? These products promise to help you achieve your dream makeup look, effortlessly…
Try our bestselling Better Than Sex Mascara - it lengthens and thickens lashes for a dramatic, volumised look, or shop our Lip Injection range which plumps and shapes your lips for a nourished pout. Our Born This Way Foundation has an oil-free formula that helps create a flawless finish, making it the perfect makeup for beginners. Or try our Natural Face Palette which includes two bronzers, two blushers and two highlighters.

For a natural makeup look, start by using our Born This Way Foundation to ace your base, then build up some subtle contour and colour with a natural makeup palette like our Natural Face Palette. Follow with our Better Than Sex Mascara to lengthen your lashes, then use our Lip Injection to add plump and shine to your lips. And your neutral makeup look is complete!

Want a glam makeup look? Start with our Born This Way Foundation - a full coverage foundation which blurs your base for a flawless finish, then use our Super Coverage Concealer to conceal any blemishes. For a glam eye look, we recommend our Born This Way The Natural Nudes Eye Shadow Palette - which has a vast selection of both matte and glitter shadows.

Searching for the ideal makeup gifts? Our Travel Minis make perfect presents - we love the On The Fly palettes, such as our Kitty Likes To Scratch, Let's Play and Light My Fire mini eyeshadow palettes. Our Born This Way The Natural Nudes Eye Shadow Palette has a shade to suit everyone, so is always a great gift. For more makeup gift sets, explore our full Gifting collection.