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Free Delivery when you spend £30
NEW! Disco Crush Glitter Eyeshadow. Shop Now
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Free Delivery when you spend £30
NEW! Disco Crush Glitter Eyeshadow. Shop Now
Pick up your fave Better Than Sex Mascara and a travel-size Foreplay Mascara Primer for only £32!
T&Cs apply.
Mascara and Lash Primer Duo!
Pick up your fave Full-size Better Than Sex Mascara and Travel-size Foreplay Mascara Primer for £32!
Discount applied at checkout. T&Cs apply.
NEW AND TRENDING
Your New Obsession Is Here! Explore Just Dropped Makeup & New Shades!
NEW! BORN THIS WAY
Soft Matte Foundation
Advanced weightless formula for long-lasting, oil-absorbing wear
The reviews are in...see why others love Soft Matte Foundation!
❤ ❤ ❤ ❤ ❤
LOVE!
"I absolutely love this foundation! It was very light weight and had a flawless finish. The packaging was easy to use and it was very easy to blend! Great coverage as well"*
- Sammag
Submitted as part of a free sample program
*Edited for space
❤ ❤ ❤ ❤ ❤
Really enjoyed this foundation
"This foundation is stunning! It's matte but doesn't dry out your skin. I wore it to a wedding last night and my makeup stayed perfect through all the dancing and sweating. It didn't oxidize on me either which is a huge plus. Blends into the skin super well and has no strong scent."*
- Mckenna
Submitted as part of a free sample program
*Edited for space
❤ ❤ ❤ ❤ ❤
Flawless finish
"This foundation applied so smoothly to my skin and left a flawless finish. I have normal skin and it wasn't too oily or dry on my skin. I love the packaging as well!."*
- Val
Submitted as part of a free sample program
*Edited for space
❤ ❤ ❤ ❤ ❤
Perfect foundation!
"My new holy grail foundation: Too Faced Born This Way Soft Matte Foundation. This foundation is so lightweight but it still gives me that perfect coverage. It's buildable from medium to full coverage plus, it's oil-controlling all day long. It's also waterproof, sweat, and humidity-resistant. If you haven't tried it yet, you're seriously missing out!"*
- Penny
Submitted as part of a free sample program
*Edited for space
Meet Your Match
Discover our NEW Born This Way Soft Matte Foundation and find your perfect shade match using our trusted tools!